Bumble affirmed that a fresh offer featuring their newest celebrity companion Serena Williams will debut while in the first half the SuperBowl.
Based on AdWeek, Bumble mocked a brand new promotion aided by the golf star, admitting this would coordinate together with the SuperBowl, though it was not obvious when they had been planning to air an ad during video game, among most-watched annual occasions into the U.S. (plus one of the most extremely costly advertising buys). Bumble has verified their particular basic SuperBowl ad will feature Serena Williams as well as their brand new campaign “golf ball is within the woman Court.”
Bumble, a female-friendly relationship software, is actually seriously interested in the female-empowerment goal. During the last few years, the brand provides debuted offerings that attract particularly to females, such partnering with Moxy Hotels to provide BumbleSpot â verified areas in which Bumble customers can satisfy for dates, career networking, or prospective brand new relationships – in an effort to develop safe places for women.
The ad with Williams will function the woman increase to star, “not merely as a specialist playing tennis celebrity but as an entrepreneur, role design, spouse and mother,” in accordance with AdWeek. The spot was created by a mostly female group and guided by A.V. Rockwell, an award-winning screenwriter and movie director whose work tackles dilemmas on battle and oppression.
The message of this advertisement should promote ladies to control their own tales, anything Bumble has-been passionate about from first of their dating software, offering women the ability to really make the first move.
In a teaser movie for SuperBowl advertisement, which will air March 3rd, Bumble offered a peek of what to expect.
“we are living in some sort of and society in which folks are just starting to see in different ways and beginning to recognize that we are equally powerful and merely as smart and just as savvy and merely because businesslike as almost every other male in this world,” Williams states at the camera, which in turn pans to their providing a baseball in a vacant court. “And now it is advisable to appear and inform the tale just how it should be advised.”
AdWeek remarked that the female-forward Bumble advertising strategy is actually rare for a SuperBowl, and is such a male-dominated space, and even more not likely that a generally feminine group would generate such a SuperBowl offer.
“There are plenty of women who tend to be prepared and excited [to be concerned when you look at the Super Bowl], and every girl involved [in Bumble’s spot] had plenty love,” Bumble primary brand name officer Alexandra Williamson told AdWeek.
She continued to state: “individuals will see an alternative part to Serena if this advertising goes alive, and I would attribute that to an all-female team focusing on it.”